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Using Big Data to model time-varying effects for marketing ..:

, In: Management information systems / Management Information Systems Research Center (MISRC) of the University of Minnesota Center (MISRC)
Saboo, Alok R. ; Kumar, V. ; Park, Insu. (2016)  4 - p. 911-939
Exemplar:  Zentrale:Magazin Zs ff 1190