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1 Ergebnisse
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The role of brand image and product characteristics on firm..:
, In:
Management science
Caldieraro, Fabio
. (2016) 11 - p. 3327-3350
Exemplar:
Zentrale
;
RT Journal Article T1 <Title>The role of brand image and product characteristics on firms' entry and OEM decisions</Title> UL https://suche.suub.uni-bremen.de/peid=B88172088&Exemplar=1&LAN=DE A1 Caldieraro, Fabio YR 2016 JF Management science VO 62 IS 11 SP 3327 OP 3350 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12602966* CN Zentrale: z bwl 001 jc/975 CN Magazin Zs: fb 9975 CN ZS-Lesesaal: bwl 002 CN Magazin Zs: fb 9975 SF ELIB - SuUB Bremen
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