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Introduction to the special issue-mapping the boundaries of.. 

, In: Journal of marketing / American Marketing Association
what needs to be known 
Kumar, V. ; Keller, Kevin Lane ; Lemon, Katherine N.. (2016)  6 - p. 1-5
Exemplar:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922