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1 Ergebnisse
1
Marketing analytics for data-rich environments:
, In:
Journal of marketing / American Marketing Association
Wedel, Michel
;
Kannan, P. K.
. (2016) 6 - p. 97-121
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Marketing analytics for data-rich environments</Title> UL https://suche.suub.uni-bremen.de/peid=B88232331&Exemplar=1&LAN=DE A1 Wedel, Michel A1 Kannan, P. K. YR 2016 JF Journal of marketing / American Marketing Association VO 80 IS 6 SP 97 OP 121 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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