Merkliste 
 1 Ergebnisse 
 
1

Consumers' cross-channel use in online and offline purchase 

, In: Journal of advertising research / Advertising Research Foundation
an analysis of cross-media and cross-channel behavior betwe... 
Voorveld, Hilde ; Smit, Edith G. ; Neijens, Peter C... (2016)  4 - p. 385-400
Exemplar:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279