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Multidimensional scaling and positioning 

, In: Legends in marketing: Paul E. Green / series editor: Jagdish N. Sheth, Ph.D.
volume 1,
Legends in marketing ; 10
Green, Paul E. ; DeSarbo, Wayne ; Rao, Vithala R... , 2017
Exemplar:  BB WiWi: 11a bwl 419/226-1