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1 Ergebnisse
1
The effects of products' aesthetic design on demand and mar..
, In:
Journal of marketing / American Marketing Association
the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Balachander, Subramanian
.. (2017) 1 - p. 83-102
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>The effects of products' aesthetic design on demand and marketing-mix effectiveness</Title> : <SubTitle>the role of segment prototypicality and brand consistency</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B88480866&Exemplar=1&LAN=DE A1 Liu, Yan A1 Li, Krista J. A1 Balachander, Subramanian A1 Chen, Haipeng YR 2017 JF Journal of marketing / American Marketing Association VO 81 IS 1 SP 83 OP 102 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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