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Selective sensitization 

, In: Journal of marketing research / American Marketing Association
consuming a food activates a goal to consume its complement 
Huh, Young Eun ; Vosgerau, Joachim ; Morewedge, Carey K.. (2016)  6 - p. 1034-1049
Exemplar:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085