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Linking customer behaviors to cash flow level and volatilit 

, In: Journal of marketing research / American Marketing Association
implications for marketing practices 
Shah, Denish ; Kumar, V. ; Kim, Kihyun Hannah.. (2017)  1 - p. 27-43
Exemplar:  Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085