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Multinational corporation retailing in emerging economies 

, In: Research handbook of marketing in emerging economies / edited by Marin A. Marinov (Professor of International Business, Aalborg University, Denmark)
interplays of resistance, cooperation and transmutation 
Baron, Marie-Laure ; Dholakia, Ruby R. ; Dholakia, Nikhilesh. (2017)  - p. 113-124
Exemplar:  BB WiWi: 11a bwl 404/212