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Four decades of engaging customers in product innovation:
, In:
Research handbook of innovation and creativity for marketing management / edited by Eric Shiu (Department of Marketing, University of Birmingham, UK)
Tran, Mai Khanh
. (2017) - p. 91-121
Exemplar:
BB WiWi
: 11a bwl 067.1/213
RT Journal Article T1
Four decades of engaging customers in product innovation
UL https://suche.suub.uni-bremen.de/peid=B88930337&Exemplar=1&LAN=DE A1 Tran, Mai Khanh YR 2017 JF Research handbook of innovation and creativity for marketing management / edited by Eric Shiu (Department of Marketing, University of Birmingham, UK) SP 91 OP 121 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1684559146* CN BB WiWi: 11a bwl 067.1/213 SF ELIB - SuUB Bremen
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