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1 Ergebnisse
1
Creativity in advertisement
, In:
Research handbook of innovation and creativity for marketing management / edited by Eric Shiu (Department of Marketing, University of Birmingham, UK)
how advertisements strike people - a critical discussion of...
Antonietti, Alessandro
;
Colombo, Barbara
. (2017) - p. 223-235
Exemplar:
BB WiWi
: 11a bwl 067.1/213
RT Journal Article T1 <Title>Creativity in advertisement</Title> : <SubTitle>how advertisements strike people - a critical discussion of the role of original ideas and background music</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B88930374&Exemplar=1&LAN=DE A1 Antonietti, Alessandro A1 Colombo, Barbara YR 2017 JF Research handbook of innovation and creativity for marketing management / edited by Eric Shiu (Department of Marketing, University of Birmingham, UK) SP 223 OP 235 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1684559146* CN BB WiWi: 11a bwl 067.1/213 SF ELIB - SuUB Bremen
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