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1 Ergebnisse
1
A dynamic model for digital advertising
, In:
Journal of marketing research / American Marketing Association
the effects of creative format, message content, and target...
Bruce, Norris I.
;
Murthi, B. P. S.
;
Rao, Ram C.
. (2017) 2 - p. 202-218
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>A dynamic model for digital advertising</Title> : <SubTitle>the effects of creative format, message content, and targeting on engagement</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B89508796&Exemplar=1&LAN=DE A1 Bruce, Norris I. A1 Murthi, B. P. S. A1 Rao, Ram C. YR 2017 JF Journal of marketing research / American Marketing Association VO 54 IS 2 SP 202 OP 218 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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