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1 Ergebnisse
1
Gamified information presentation and consumer adoption of ..:
, In:
Journal of marketing / American Marketing Association
Müller-Stewens, Jessica
;
Schlager, Tobias
;
Häubl, Gerald
.. (2017) 2 - p. 8-24
Exemplar:
Zentrale:
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Gamified information presentation and consumer adoption of product innovations</Title> UL https://suche.suub.uni-bremen.de/peid=B89509624&Exemplar=1&LAN=DE A1 Müller-Stewens, Jessica A1 Schlager, Tobias A1 Häubl, Gerald A1 Herrmann, Andreas YR 2017 JF Journal of marketing / American Marketing Association VO 81 IS 2 SP 8 OP 24 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN Zentrale: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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