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1 Ergebnisse
1
How well does consumer-based brand equity align with sales-..:
, In:
Journal of marketing / American Marketing Association
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
. (2017) 3 - p. 1-20
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?</Title> UL https://suche.suub.uni-bremen.de/peid=B89511135&Exemplar=1&LAN=DE A1 Datta, Hannes A1 Ailawadi, Kusum L. A1 Heerde, Harald J. van YR 2017 JF Journal of marketing / American Marketing Association VO 81 IS 3 SP 1 OP 20 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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