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1 Ergebnisse
1
Brand jealousy and willingness to pay premium
, In:
The journal of brand management
the mediating role of materialism
Bıçakcıoğlu, Nilay
;
İlter, Burcu
;
Ögel, İlkin Yaran
. (2017) 1 - p. 33-48
Exemplar:
Zentrale:
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Brand jealousy and willingness to pay premium</Title> : <SubTitle>the mediating role of materialism</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B89592346&Exemplar=1&LAN=DE A1 Bıçakcıoğlu, Nilay A1 İlter, Burcu A1 Ögel, İlkin Yaran YR 2017 JF The journal of brand management VO 24 IS 1 SP 33 OP 48 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN Zentrale: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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