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1 Ergebnisse
1
The impact of cyber attacks on brand image
, In:
Journal of advertising research / Advertising Research Foundation
why proactive marketing expertise is needed for managing da...
Whitler, Kimberly A.
;
Farris, Paul W.
. (2017) 1 - p. 3-9
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>The impact of cyber attacks on brand image</Title> : <SubTitle>why proactive marketing expertise is needed for managing data breaches</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B89628495&Exemplar=1&LAN=DE A1 Whitler, Kimberly A. A1 Farris, Paul W. YR 2017 JF Journal of advertising research / Advertising Research Foundation VO 57 IS 1 SP 3 OP 9 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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