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1 Ergebnisse
1
What makes a television commercial sell?
, In:
Journal of advertising research / Advertising Research Foundation
using biometrics to identify successful ads : demonstrating...
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
;
Larguinat, Laurent
... (2017) 1 - p. 53-66
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>What makes a television commercial sell?</Title> : <SubTitle>using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B89628774&Exemplar=1&LAN=DE A1 Bellman, Steven A1 Nenycz-Thiel, Magda A1 Kennedy, Rachel A1 Larguinat, Laurent A1 Varan, Duane A1 McColl, Bruce YR 2017 JF Journal of advertising research / Advertising Research Foundation VO 57 IS 1 SP 53 OP 66 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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