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1 Ergebnisse
1
Do resonant advertisements resonate with consumers?
, In:
Journal of advertising research / Advertising Research Foundation
the interaction of wordplay, regulatory focus, and need for...
Choi, Jieun
;
Lee, Doo-Hee
;
Taylor, Charles Raymond
. (2017) 1 - p. 82-93
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Do resonant advertisements resonate with consumers?</Title> : <SubTitle>the interaction of wordplay, regulatory focus, and need for cognition and its impact on persuasion</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B89628930&Exemplar=1&LAN=DE A1 Choi, Jieun A1 Lee, Doo-Hee A1 Taylor, Charles Raymond YR 2017 JF Journal of advertising research / Advertising Research Foundation VO 57 IS 1 SP 82 OP 93 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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