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1 Ergebnisse
1
How direct-to-consumer advertising for prescription drugs a..
, In:
Journal of advertising research / Advertising Research Foundation
a natural experiment tests the impact of FDA legislation
Mukherji, Prokriti
;
Janakiraman, Ramkumar
;
Dutta, Shantanu
.. (2017) 1 - p. 94-108
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>How direct-to-consumer advertising for prescription drugs affects consumers' welfare</Title> : <SubTitle>a natural experiment tests the impact of FDA legislation</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B89628999&Exemplar=1&LAN=DE A1 Mukherji, Prokriti A1 Janakiraman, Ramkumar A1 Dutta, Shantanu A1 Rajiv, Surendra YR 2017 JF Journal of advertising research / Advertising Research Foundation VO 57 IS 1 SP 94 OP 108 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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