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1 Ergebnisse
1
The impact of word of mouth via Twitter on moviegoers' deci..
, In:
Journal of advertising research / Advertising Research Foundation
how WOM about movies drives loss-aversion and reference-dep...
Yoon, Yeujun
;
Polpanumas, Charin
;
Park, Young Joon
. (2017) 2 - p. 144-158
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>The impact of word of mouth via Twitter on moviegoers' decisions and film revenues revisiting prospect theory</Title> : <SubTitle>how WOM about movies drives loss-aversion and reference-dependence behaviors</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B89648013&Exemplar=1&LAN=DE A1 Yoon, Yeujun A1 Polpanumas, Charin A1 Park, Young Joon YR 2017 JF Journal of advertising research / Advertising Research Foundation VO 57 IS 2 SP 144 OP 158 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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