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1 Ergebnisse
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Rethinking short-term persuasion
, In:
Journal of advertising research / Advertising Research Foundation
a proposed approach for marketersa holistic examination of ...
Foley, Carol
;
Kuhn, David
;
Harris, Elizabeth
. (2017) 2 - p. 190-206
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Rethinking short-term persuasion</Title> : <SubTitle>a proposed approach for marketersa holistic examination of brand incentives' effectiveness to drive short-term sales</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B89648254&Exemplar=1&LAN=DE A1 Foley, Carol A1 Kuhn, David A1 Harris, Elizabeth YR 2017 JF Journal of advertising research / Advertising Research Foundation VO 57 IS 2 SP 190 OP 206 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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