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1 Ergebnisse
1
The dilution effects of media strategy on brands' copromoti..
, In:
Journal of advertising research / Advertising Research Foundation
identifying best practices for copromotion media planning
Byun, Kyung-Ah
;
Song, Doori
;
Kim, Mikyoung
. (2017) 2 - p. 207-226
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>The dilution effects of media strategy on brands' copromotion efficiency</Title> : <SubTitle>identifying best practices for copromotion media planning</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B89648295&Exemplar=1&LAN=DE A1 Byun, Kyung-Ah A1 Song, Doori A1 Kim, Mikyoung YR 2017 JF Journal of advertising research / Advertising Research Foundation VO 57 IS 2 SP 207 OP 226 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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