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Strategic uses of social media for improved customer retent.. 

Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Al-Rabayah, Wafaa ; Khasawneh, Rawan Tayseer ; Abu-Shamaa, Rasha. , [2017]
Link: https://doi.org/10.4018/978-1-5225-1686-6