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1 Ergebnisse
1
Isolating strategy effectiveness of brands in an emerging m..
, In:
The journal of brand management
a choice modeling approach
Ghose, Sanjoy
;
Lowengart, Oded
;
Heiman, Amir
. (2017) 2 - p. 161-177
Exemplar:
Zentrale:E02
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Isolating strategy effectiveness of brands in an emerging market</Title> : <SubTitle>a choice modeling approach</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B89862965&Exemplar=1&LAN=DE A1 Ghose, Sanjoy A1 Lowengart, Oded A1 Heiman, Amir YR 2017 JF The journal of brand management VO 24 IS 2 SP 161 OP 177 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN E02: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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