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Management fads, pedagogies, and other soft technologies:

Bendor, Jonathan ; Huberman, Bernardo A ; Wu, Fang
Journal of economic behavior & organization.  72 (2009)  1 - p. 290-304 , 2009
Link: https://doi.org/10.1016/j.jebo.2009.07.002
Exemplar:  Zentrale:E02 z vwl 001/985; Zentrale:Magazin Zs fe 5985