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Branding MBA programs: The use of target market desired out..:
Heslop, Louise A
;
Nadeau, John
Journal of marketing for higher education. 20 (2010) 1 - p. 85-117 , 2010
Link:
https://doi.org/10.1080/08841241003788110
RT Journal T1 <Title>Branding MBA programs: The use of target market desired outcomes for effective brand positioning</Title> UL https://suche.suub.uni-bremen.de/peid=FIS_3112438&Exemplar=1&LAN=DE A1 Heslop, Louise A A1 Nadeau, John YR 2010 SN 0884-1241 SN 1540-7144 K1 Marketing K1 Studium K1 Betriebswirtschaftslehre K1 Zielgruppe K1 Kanada K1 Marke JF Journal of marketing for higher education VO 20 IS 1 SP 85 OP 117 LK http://dx.doi.org/https://doi.org/10.1080/08841241003788110 DO https://doi.org/10.1080/08841241003788110 SF ELIB - SuUB Bremen
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