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It's a brand new world: Teaching brand management in virtua..:

Belei, Nina ; Noteborn, Gwen ; Ruyter, Ko de
The journal of brand management.  18 (2011)  8 - p. 611-623 , 2011
Link: https://doi.org/10.1057/bm.2011.6
Exemplar:  Zentrale:E02 z bwl 485/143; Zentrale:Magazin Zs ff 3043