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1 Ergebnisse
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Brand equity in higher education:
Mourad, Maha
;
Ennew, Christine
;
Kortam, Wael
Marketing intelligence & planning. 29 (2011) 4 - p. 403-420 , 2011
Link:
https://doi.org/10.1108/02634501111138563
RT Journal T1
Brand equity in higher education
UL https://suche.suub.uni-bremen.de/peid=FIS_3145482&Exemplar=1&LAN=DE A1 Mourad, Maha A1 Ennew, Christine A1 Kortam, Wael YR 2011 SN 0263-4503 SN 1758-8049 K1 Image K1 Verhalten K1 Dienstleistung K1 Konsument K1 Marketing K1 Produkt K1 Hochschule K1 Ägypten JF Marketing intelligence & planning VO 29 IS 4 SP 403 OP 420 LK http://dx.doi.org/https://doi.org/10.1108/02634501111138563 DO https://doi.org/10.1108/02634501111138563 SF ELIB - SuUB Bremen
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