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1 Ergebnisse
1
Audience responses to product placement and its regulations..:
Lee, Mina
;
Kim, Kyongseok
;
King, Karen Whitehill
Journal of international consumer marketing. 24 (2012) 4 - p. 275-290 , 2012
Link:
https://doi.org/10.1080/08961530.2012.728505
Exemplar:
Zentrale:E02
z bwl 419.5/549;
Zentrale:Magazin Zs
fe 7549
RT T1 <Title>Audience responses to product placement and its regulations: Focusing on regulatory conditions in the United States and Korea</Title> UL https://suche.suub.uni-bremen.de/peid=FIS_3176462&Exemplar=1&LAN=DE A1 Lee, Mina A1 Kim, Kyongseok A1 King, Karen Whitehill YR 2012 SN 0896-1530 SN 1528-7068 K1 Vergleich K1 Konsument K1 Konsumverhalten K1 Werbung K1 Regulation K1 Student K1 USA JF Journal of international consumer marketing VO 24 IS 4 SP 275 OP 290 LK http://dx.doi.org/https://doi.org/10.1080/08961530.2012.728505 DO https://doi.org/10.1080/08961530.2012.728505 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=19637974* CN E02: z bwl 419.5/549 CN Magazin Zs: fe 7549 SF ELIB - SuUB Bremen
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