I agree that this site is using cookies. You can find further informations
here
.
X
Login
Merkliste (
0
)
Home
About us
Home About us
Our history
Profile
Press & public relations
Friends
The library in figures
Exhibitions
Projects
Training, internships, careers
Films
Services & Information
Home Services & Information
Lending and interlibrary loans
Returns and renewals
Training and library tours
My Account
Library cards
New to the library?
Download Information
Opening hours
Learning spaces
PC, WLAN, copy, scan and print
Catalogs and collections
Home Catalogs and Collections
Rare books and manuscripts
Digital collections
Subject Areas
Our sites
Home Our sites
Central Library
Law Library (Juridicum)
BB Business and Economics (BB11)
BB Physics and Electrical Engineering
TB Engineering and Social Sciences
TB Economics and Nautical Sciences
TB Music
TB Art & Design
TB Bremerhaven
Contact the library
Home Contact the library
Staff Directory
Open access & publishing
Home Open access & publishing
Reference management: Citavi & RefWorks
Publishing documents
Open Access in Bremen
zur Desktop-Version
Toggle navigation
Merkliste
1 Ergebnisse
1
Is old gold?: How heritage "sells" the university to prospe..:
Rose, Mei
;
Rose, Gregory M
;
Merchant, Altaf
Journal of advertising research. 57 (2017) 3 - p. 335-351 , 2017
Link:
https://doi.org/10.2501/JAR-2017-038
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT T1 <Title>Is old gold?: How heritage "sells" the university to prospective students. The impact of a measure of brand heritage on attitudes toward the university</Title> UL https://suche.suub.uni-bremen.de/peid=FIS_3279844&Exemplar=1&LAN=DE A1 Rose, Mei A1 Rose, Gregory M A1 Merchant, Altaf YR 2017 SN 0021-8499 SN 1740-1909 K1 Geschichte (Histor) K1 Markenzeichen K1 Universität K1 Hochschule K1 Reputation JF Journal of advertising research VO 57 IS 3 SP 335 OP 351 LK http://dx.doi.org/https://doi.org/10.2501/JAR-2017-038 DO https://doi.org/10.2501/JAR-2017-038 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
Export
RefWorks (nur Desktop-Version!)
Flow
(Zuerst in
Flow
einloggen, dann importieren)
