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Organizations and Social Networking: Utilizing Social Media..
Advances in Marketing, Customer Relationship Management, and E-Services (2327-5502)
Li, Eldon Y.
;
Loh, Stanley
;
Evans, Cain
. , 2013
Link:
https://services.igi-global.com/resolvedoi/resolve.asp..
RT T1 <Title>Organizations and Social Networking: Utilizing Social Media to Engage Consumers</Title> UL https://suche.suub.uni-bremen.de/peid=IGI-Global-9781466640276&Exemplar=1&LAN=DE A1 Li, Eldon Y. A1 Loh, Stanley A1 Evans, Cain A1 Lorenzi, Fabiana PB IGI-Global YR 2013 NO 445 p. T3 Advances in Marketing, Customer Relationship Management, and E-Services (2327-5502) SN 9781466640276 SN 9781466640269 SN 9781466640283 K1 Business Blogs K1 Consumer Generated Media K1 Media Technologies K1 Motivations for Social Media Use K1 Psychology of Social Media K1 Social CRM K1 Social Marketing K1 User Behaviors K1 Virtual Business Communities K1 Web 2.0 Applications; LK http://dx.doi.org/https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4026-9 DO https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4026-9 SF ELIB - SuUB Bremen
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