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Handbook of Research on Management of Cultural Products: E-..
Advances in Marketing, Customer Relationship Management, and E-Services (2327-5502)
Aiello, Lucia
, 2014
Link:
https://services.igi-global.com/resolvedoi/resolve.asp..
RT T1 <Title>Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives</Title> UL https://suche.suub.uni-bremen.de/peid=IGI-Global-9781466650084&Exemplar=1&LAN=DE A1 Aiello, Lucia PB IGI-Global YR 2014 NO 486 p. T3 Advances in Marketing, Customer Relationship Management, and E-Services (2327-5502) SN 9781466650084 SN 9781466650077 SN 9781466650091 K1 Customer Relationship Management K1 Digital Resources K1 E-Relationship Marketing K1 Financial Management K1 Management of Cultural Products K1 Relationship Marketing K1 Value Creation; LK http://dx.doi.org/https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-5007-7 DO https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-5007-7 SF ELIB - SuUB Bremen
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