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Handbook of Research on Managing and Influencing Consumer B..
Advances in Marketing, Customer Relationship Management, and E-Services (2327-5502)
Kaufmann, Hans-Ruediger
, 2015
Link:
https://services.igi-global.com/resolvedoi/resolve.asp..
RT T1 <Title>Handbook of Research on Managing and Influencing Consumer Behavior</Title> UL https://suche.suub.uni-bremen.de/peid=IGI-Global-9781466665484&Exemplar=1&LAN=DE A1 Kaufmann, Hans-Ruediger PB IGI-Global YR 2015 NO 728 p. T3 Advances in Marketing, Customer Relationship Management, and E-Services (2327-5502) SN 9781466665484 SN 9781466665477 SN 9781466665507 K1 Consumer-Brand Relationship K1 Customer Centric Marketing K1 Customer Knowledge Management K1 Customer Relationship Management K1 Electronic Commerce K1 Knowledge Management; LK http://dx.doi.org/https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6547-7 DO https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6547-7 SF ELIB - SuUB Bremen
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