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Cases on Branding Strategies and Product Development: Succe..
Advances in Marketing, Customer Relationship Management, and E-Services (2327-5502)
Sarma, Sarmistha
;
Singh, Sukhvinder
, 2015
Link:
https://services.igi-global.com/resolvedoi/resolve.asp..
RT T1 <Title>Cases on Branding Strategies and Product Development: Successes and Pitfalls</Title> UL https://suche.suub.uni-bremen.de/peid=IGI-Global-9781466673946&Exemplar=1&LAN=DE A1 Sarma, Sarmistha A1 Singh, Sukhvinder PB IGI-Global YR 2015 NO 417 p. T3 Advances in Marketing, Customer Relationship Management, and E-Services (2327-5502) SN 9781466673946 SN 9781466673939 SN 9781466673960 K1 Brand Positioning K1 Branding and Innovative Practices K1 Branding and New Product Development K1 Innovative Social Branding K1 Product and Service Identity K1 Sensory Positioning K1 Strategic Communications; LK http://dx.doi.org/https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7393-9 DO https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7393-9 SF ELIB - SuUB Bremen
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