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1 Ergebnisse
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Emerging Trends and Innovation in Sports Marketing and Mana..
Advances in Marketing, Customer Relationship Management, and E-Services (2327-5502)
Leng, Ho Keat
;
Hsu, Noah Yang
, 2015
Link:
https://services.igi-global.com/resolvedoi/resolve.asp..
RT T1 <Title>Emerging Trends and Innovation in Sports Marketing and Management in Asia</Title> UL https://suche.suub.uni-bremen.de/peid=IGI-Global-9781466675285&Exemplar=1&LAN=DE A1 Leng, Ho Keat A1 Hsu, Noah Yang PB IGI-Global YR 2015 NO 355 p. T3 Advances in Marketing, Customer Relationship Management, and E-Services (2327-5502) SN 9781466675285 SN 9781466675278 SN 9781668412848 K1 Brand Management K1 Coach Education K1 Foreign Sports Talent K1 Sport Spectatorship K1 Sports Fan Ethnocentrism K1 Sports Sponsorship K1 Volunteer Management K1 Youth Olympic Games; LK http://dx.doi.org/https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7527-8 DO https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7527-8 SF ELIB - SuUB Bremen
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