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1 Ergebnisse
1
Handbook of Research on Digital Media and Advertising: User..:
Eastin, Matthew S.
;
Daugherty, Terry
;
Burns, Neal M.
, 2011
Link:
https://services.igi-global.com/resolvedoi/resolve.asp..
RT T1
Handbook of Research on Digital Media and Advertising: User Generated Content Consumption
UL https://suche.suub.uni-bremen.de/peid=IGI-Global-9781605667935&Exemplar=1&LAN=DE A1 Eastin, Matthew S. A1 Daugherty, Terry A1 Burns, Neal M. PB IGI-Global YR 2011 NO 768 p. SN 9781605667935 SN 9781605667928 SN 9781668411056 K1 Audience Engagement K1 Consumer-generated blog advertising K1 Digital Metrics K1 In-game ad placement K1 Marketing in virtual worlds K1 Media and Web 2.0 K1 Media Regulation K1 Product placement effectiveness K1 Virtual environments and virtual identities K1 Web advertising; LK http://dx.doi.org/https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-792-8 DO https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-792-8 SF ELIB - SuUB Bremen
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