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Online Multimedia Advertising: Techniques and Technologies
Advances in Multimedia and Interactive Technologies (2327-929X)
Hua, Xian-Sheng
;
Mei, Tao
;
Hanjalic, Alan
, 2011
Link:
https://services.igi-global.com/resolvedoi/resolve.asp..
RT T1
Online Multimedia Advertising: Techniques and Technologies
UL https://suche.suub.uni-bremen.de/peid=IGI-Global-9781609601911&Exemplar=1&LAN=DE A1 Hua, Xian-Sheng A1 Mei, Tao A1 Hanjalic, Alan PB IGI-Global YR 2011 NO 352 p. T3 Advances in Multimedia and Interactive Technologies (2327-929X) SN 9781609601911 SN 9781609601898 SN 9781668411889 K1 Adapting online advertising techniques to television K1 Audience intelligence in online advertising K1 Click-through rate estimation K1 Content and attention aware overlay for online video advertising K1 Contextual in-stream video advertising K1 Intelligent advertising K1 Online optimization of banner format and delivery K1 Personalized advertisement delivery K1 Targeted mobile advertisement K1 Virtual product placement; LK http://dx.doi.org/https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-189-8 DO https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-189-8 SF ELIB - SuUB Bremen
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