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A Novel Bid Optimizer for Sponsored Search Auctions Using C..:

, In: Proceedings of the 2009 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology - Volume 02,

Sriram, Somanchi ; Chaitanya, Nittala ; Narahari, Yadati - p. 435-438 , 2009

Link: https://dl.acm.org/doi/10.1109/WI-IAT.2009.191

RT 
T1 <cTitle>Proceedings of the 2009 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology - Volume 02</cTitle>: T1 <Title>A Novel Bid Optimizer for Sponsored Search Auctions Using Cooperative Game Theory</Title>

UL https://suche.suub.uni-bremen.de/peid=acm-1632555&Exemplar=1&LAN=DE
				
A1 Sriram, Somanchi
A1 Chaitanya, Nittala
A1 Narahari, Yadati
PB IEEE Computer Society
YR 2009
K1 Bid Optimizer
K1 Cooperative Game Theory
K1 Nash bargaining
K1 Nucleolus.
K1 Sponsored Search
K1 Information systems
K1 Information retrieval
K1 Information retrieval query processing
K1 Mathematics of computing
K1 Mathematical analysis
K1 Mathematical optimization
K1 Users and interactive retrieval
K1 Personalization
K1 World Wide Web
K1 Web searching and information discovery
K1 Theory of computation
K1 Design and analysis of algorithms
K1 Algorithm design techniques
K1 Dynamic programming
K1 Computing methodologies
K1 Artificial intelligence
K1 Control methods
K1 Search methodologies
SP 435
OP 438
LK http://dx.doi.org/https://dl.acm.org/doi/10.1109/WI-IAT.2009.191
DO https://dl.acm.org/doi/10.1109/WI-IAT.2009.191
SF ELIB - SuUB Bremen

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