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1 Ergebnisse
1
A novel click model and its applications to online advertis..:
, In:
Proceedings of the third ACM international conference on Web search and data mining
,
Zhu, Zeyuan Allen
;
Chen, Weizhu
;
Minka, Tom
.. - p. 321-330 , 2010
Link:
https://dl.acm.org/doi/10.1145/1718487.1718528
RT T1 <cTitle>Proceedings of the third ACM international conference on Web search and data mining</cTitle>: T1 <Title>A novel click model and its applications to online advertising</Title> UL https://suche.suub.uni-bremen.de/peid=acm-1718528&Exemplar=1&LAN=DE A1 Zhu, Zeyuan Allen A1 Chen, Weizhu A1 Minka, Tom A1 Zhu, Chenguang A1 Chen, Zheng PB ACM YR 2010 K1 advertisement K1 attribute K1 bayesian K1 gaussian K1 search engine K1 Information systems K1 Information retrieval K1 Retrieval models and ranking K1 World Wide Web K1 Mathematics of computing K1 Probability and statistics K1 Human-centered computing K1 Collaborative and social computing K1 Collaborative and social computing systems and tools SP 321 OP 330 LK http://dx.doi.org/https://dl.acm.org/doi/10.1145/1718487.1718528 DO https://dl.acm.org/doi/10.1145/1718487.1718528 SF ELIB - SuUB Bremen
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