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Introduction to display advertising : a half-day tutoria:

, In: Proceedings of the fourth ACM international conference on Web search and data mining,
Broder, Andrei ; Josifovski, Vanja ; Shanmugasundaram, Jayavel - p. 3-4 , 2011
Link: https://dl.acm.org/doi/10.1145/1935826.1935832