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Farmer's tale : a facebook game to promote volunteerism:

, In: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems,
Jianqiang, Don Sim ; Ma, Xiaojuan ; Zhao, Shengdong... - p. 581-584 , 2011
Link: https://dl.acm.org/doi/10.1145/1978942.1979024