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Cheap, easy, and massively effective viral marketing in soc..:

, In: Proceedings of the 23rd ACM conference on Hypertext and social media,
Dinh, Thang N. ; Nguyen, Dung T. ; Thai, My T. - p. 165-174 , 2012
Link: https://dl.acm.org/doi/10.1145/2309996.2310024