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Multimedia features for click prediction of new ads in disp..:

, In: Proceedings of the 18th ACM SIGKDD international conference on Knowledge discovery and data mining,

Cheng, Haibin ; Zwol, Roelof van ; Azimi, Javad... - p. 777-785 , 2012

Link: https://dl.acm.org/doi/10.1145/2339530.2339652

RT 
T1 <cTitle>Proceedings of the 18th ACM SIGKDD international conference on Knowledge discovery and data mining</cTitle>: T1 <Title>Multimedia features for click prediction of new ads in display advertising</Title>

UL https://suche.suub.uni-bremen.de/peid=acm-2339652&Exemplar=1&LAN=DE
				
A1 Cheng, Haibin
A1 Zwol, Roelof van
A1 Azimi, Javad
A1 Manavoglu, Eren
A1 Zhang, Ruofei
A1 Zhou, Yang
A1 Navalpakkam, Vidhya
PB ACM
YR 2012
K1 GMM
K1 click prediction
K1 display advertising
K1 flash
K1 image
K1 multimedia features
K1 new ads
K1 Information systems
K1 Information systems applications
K1 General and reference
K1 Cross-computing tools and techniques
K1 Performance
K1 Software and its engineering
K1 Software organization and properties
K1 Software functional properties
K1 Formal methods
K1 Software creation and management
K1 Software verification and validation
K1 Empirical software validation
K1 Extra-functional properties
K1 Software performance
K1 Social and professional topics
K1 Professional topics
K1 Management of computing and information systems
K1 Software management
K1 Software selection and adaptation
SP 777
OP 785
LK http://dx.doi.org/https://dl.acm.org/doi/10.1145/2339530.2339652
DO https://dl.acm.org/doi/10.1145/2339530.2339652
SF ELIB - SuUB Bremen

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