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Joint optimization of bid and budget allocation in sponsore..:

, In: Proceedings of the 18th ACM SIGKDD international conference on Knowledge discovery and data mining,
Zhang, Weinan ; Zhang, Ying ; Gao, Bin... - p. 1177-1185 , 2012
Link: https://dl.acm.org/doi/10.1145/2339530.2339716