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Applying the PLEX framework in designing for playfulness:

, In: Proceedings of the 2011 Conference on Designing Pleasurable Products and Interfaces,
Arrasvuori, Juha ; Boberg, Marion ; Holopainen, Jussi... - p. 1-8 , 2011
Link: https://dl.acm.org/doi/10.1145/2347504.2347531