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1 Ergebnisse
1
Predicting advertiser bidding behaviors in sponsored search..:
, In:
Proceedings of the 22nd international conference on World Wide Web
,
Xu, Haifeng
;
Gao, Bin
;
Yang, Diyi
. - p. 1433-1444 , 2013
Link:
https://dl.acm.org/doi/10.1145/2488388.2488513
RT T1 <cTitle>Proceedings of the 22nd international conference on World Wide Web</cTitle>: T1 <Title>Predicting advertiser bidding behaviors in sponsored search by rationality modeling</Title> UL https://suche.suub.uni-bremen.de/peid=acm-2488513&Exemplar=1&LAN=DE A1 Xu, Haifeng A1 Gao, Bin A1 Yang, Diyi A1 Liu, Tie-Yan PB ACM YR 2013 K1 advertiser modeling K1 bid prediction K1 rationality K1 sponsored search K1 Human-centered computing K1 Collaborative and social computing K1 Collaborative and social computing systems and tools K1 Information systems K1 World Wide Web SP 1433 OP 1444 LK http://dx.doi.org/https://dl.acm.org/doi/10.1145/2488388.2488513 DO https://dl.acm.org/doi/10.1145/2488388.2488513 SF ELIB - SuUB Bremen
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