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1 Ergebnisse
1
Ads by whom? ads about what? : exploring user influence ..:
, In:
Proceedings of the first ACM conference on Online social networks
,
Park, Jaimie Yejean
;
Lee, Kyoung-Won
;
Kim, Sang Yeon
. - p. 155-164 , 2013
Link:
https://dl.acm.org/doi/10.1145/2512938.2512950
RT T1 <cTitle>Proceedings of the first ACM conference on Online social networks</cTitle>: T1 <Title>Ads by whom? ads about what? : exploring user influence and contents in social advertising</Title> UL https://suche.suub.uni-bremen.de/peid=acm-2512950&Exemplar=1&LAN=DE A1 Park, Jaimie Yejean A1 Lee, Kyoung-Won A1 Kim, Sang Yeon A1 Chung, Chin-Wan PB ACM YR 2013 K1 consumer behavior K1 content analysis K1 online advertising K1 online social networks K1 social media marketing K1 social network advertising K1 twitter K1 user influence K1 Applied computing K1 Law, social and behavioral sciences SP 155 OP 164 LK http://dx.doi.org/https://dl.acm.org/doi/10.1145/2512938.2512950 DO https://dl.acm.org/doi/10.1145/2512938.2512950 SF ELIB - SuUB Bremen
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