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1 Ergebnisse
1
Estimating ad group performance in sponsored search:
, In:
Proceedings of the 7th ACM international conference on Web search and data mining
,
Yin, Dawei
;
Cao, Bin
;
Sun, Jian-Tao
. - p. 143-152 , 2014
Link:
https://dl.acm.org/doi/10.1145/2556195.2556257
RT T1
Proceedings of the 7th ACM international conference on Web search and data mining
: T1
Estimating ad group performance in sponsored search
UL https://suche.suub.uni-bremen.de/peid=acm-2556257&Exemplar=1&LAN=DE A1 Yin, Dawei A1 Cao, Bin A1 Sun, Jian-Tao A1 Davison, Brian D. PB ACM YR 2014 K1 ad clicks K1 click yield K1 ctr K1 sponsored search K1 Information systems K1 Information retrieval K1 Information systems applications K1 Data mining SP 143 OP 152 LK http://dx.doi.org/https://dl.acm.org/doi/10.1145/2556195.2556257 DO https://dl.acm.org/doi/10.1145/2556195.2556257 SF ELIB - SuUB Bremen
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