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Understanding the Drivers of Sponsors' Intentions in Online..:
, In:
Proceedings of the 12th International Conference on Advances in Mobile Computing and Multimedia
,
Kuo, Ying-Feng
;
Wu, Chung-Hsien
- p. 433-438 , 2014
Link:
https://dl.acm.org/doi/10.1145/2684103.2684169
RT T1 <cTitle>Proceedings of the 12th International Conference on Advances in Mobile Computing and Multimedia</cTitle>: T1 <Title>Understanding the Drivers of Sponsors' Intentions in Online Crowdfunding : A Model Development</Title> UL https://suche.suub.uni-bremen.de/peid=acm-2684169&Exemplar=1&LAN=DE A1 Kuo, Ying-Feng A1 Wu, Chung-Hsien PB ACM YR 2014 K1 Crowdfunding K1 perceived risk K1 reward K1 self-enhancement K1 social cognitive theory K1 sponsorship intention K1 sponsorship self-efficacy K1 website service quality K1 Social and professional topics K1 Computing/technology policy SP 433 OP 438 LK http://dx.doi.org/https://dl.acm.org/doi/10.1145/2684103.2684169 DO https://dl.acm.org/doi/10.1145/2684103.2684169 SF ELIB - SuUB Bremen
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